Norwegian companies showing Social Responsibility in Brazil

 Minha Casa Minha Vida

BNCC has previously reported on the project “Dream, Learn, Work” where Norwegian maritime companies in Rio de Janeiro with the support of the Ministry of Foreign Affairs are engaged in schooling of young people in the poorer districts of Rio. Apart from providing education, this project also encourages the graduates to seek employment in the maritime industry, where skilled labor is sorely needed. A win-win example of social responsibility.

Another example of social involvement is the participation of the Norwegian companies Brazil-Invest and Friele in the governmental housing program “Minha Casa Minha Vida”. The program offers an opportunity for private business to alleviate the housing deficit for the poor with a reasonable profit. Another win-win example of social responsibility.

The housing program was launched by the Brazilian government in 2009. The program provides affordable subsidized housing to families making 1 – 10 Minimum Salaries. The demand for housing was initially estimated to 8-10 million units. For details see:  http://www.minhacasaminhavidabrazil.info/general_information.html

The program has been a huge success and on January 4th President Dilma Rousseff announced that by 2014 the government through Caixa Economica Federal (CFE) will make  over 125 Billion Reais available to this program. So far, 340.000 houses have been contracted, 400.000 delivered and 500.000 are under construction.

The Norwegian companies Brazil-Invest and Friele have through their Brazilian affiliate Crinale since 2009 delivered 700 houses in the state of São Paulo and plans to construct another 2600 over the next 2 years. The key to their success has been efficiency both in the project phase and the construction phase. 7 – 9 months from project initiation to delivery with CEF paying for the houses when completed, has also been a business model with low risk and reasonable profitability.

The photos show the same area in São João de Boavista 6 months apart.  260 new houses ready for their families.

 

While BNCC does not expect many Norwegian companies to become directly involved in the real estate construction business, investing in social improvements, like “Minha Casa Minha Vida”, is one way to show social responsibility without this becoming a charity, but a win-win situation for all parties.

For more info, contact andre.malinari@crinale.com.br or info@brazil-invest.com