BNCC, sister chamber NBCC Rio and Innovation Norway were represented at the first Innovation Brazil Leaders Forum in the São José dos Campos Technology Park in September.
Norway and Parque Tecnológico de São José dos Campos sign contract at Innovation Brazil Leaders Forum 2019 and open up opportunity for companies to exchange knowledge
Over 600 participants, among CEOs, international authorities, scientists and scholars from renowned institutions, talked about cooperation, integration, processes, mobility, accessibility and, above all, they stated that innovating means to take good care of people. BNCC attendance was marked with the signature of the MOU between Brazil and Norway
São José dos Campos, September 18th, 2019 - Innovation Brazil Leaders Forum first edition leaves a positive balance of reflections about innovation in the organizations. The event, conceived by Argus Ranieri, for three days (September 15-17) at Parque Tecnológico de São José dos Campos, has united companies of various areas such as health, technology, agrobusiness, finance, automotive, transport/logistic, aviation, defense and security, education, training and also international authorities from Israel and Norway, among others.
On Sunday, September 15th, IBLF has started with the acknowledgment of 22 cases as “Outstanding Innovative Company 2019” by Unesp Innovation Agency and Fundação Dom Cabral after a deep analysis. It was a celebration night to confirm companies’ power to innovate in sustainability, technology, mobility, energy, product and process management. The 22 companies, acknowledged by excellence in innovation, were awarded by the North American Innermetrix companies, reference in strategic people management.
On September 16th and 17th, conversations on the theme were heard all over the panels, auditorium, booths, support rooms, coffee breaks, lunch area and corridors. Participants have built an environment of cooperation, interaction, connection, and a valuable exchange of ideas about what innovation exactly is.
Innovating means to look to the future. Innovating is to adapt to constant changes. Innovating is to share knowledge. Innovating is to think in group. Innovating is, above all, motivated and interested people acting for a purpose, integrated to the companies’ goals.
Norway’s attention to the event was also devoted to the occasion. Mainly with the participation of Brazil-Norway Chamber of Commerce - BNCC- and the signature of a Memorandum of Understanding (MOU) with Parque Tecnológico, which foresees the internationalization of companies related to and established in São José dos Campos, the Brazilian “technological city”. The agreement was signed during the event and has the purpose to enable the establishment of Brazilian companies in Norway and vice-versa, within the science, technology and innovation environment. In practice, capacitation programs, networking and presentations will be promoted. “Companies linked to and established in the Parque Tecnológico have a shortcut to Norway. This is
the great goal, so they can operate in other markets, not only in Brazil”, stated Elso Alberti Junior, Parque Tecnológico’s New Business Director.
Aage Thoen, BNCC President has confirmed that Parque Tecnológico is strategic in this partnership because of the established and linked companies’ profiles. “This is an important tool to strengthen commercial relations, mainly the cultural and scientific ones which we intend to expand to industries. Parque Tecnológico is very important in this sense due to the existent innovation and we want to get closer to those industries here in São José dos Campos”, he stated. Nowadays, over 300 companies are linked to Parque Tecnológico in an endless partnership between the parties.
Look to the future
Human being’s future depends on innovation. People who got together at Parque Tecnológico invest on the quest for better energetic efficiency in order to promote a sustainable environment for the next generations. They are aware of the challenges that megacities have brought and of the urgent need to unite companies, government, scientific communities, universities, among other members of society, so they can find, together, solutions to reduce gas emissions; to look to the whole process and to work in partnerships with all the productive chain; to promote more mobility; to disseminate knowledge in an efficient way, among other challenges.
Many of the participants are convinced that solutions will come from artificial intelligence, from a more accurate analysis of information, from drones and autonomous vehicles operation, and from energetic efficiency management, among many other issues that technology and science, together, are able to promote.
All participants have concluded that all these themes make sense only if organizations know how to identify, recognize, deal with, train and motivate the main innovation agent: the human being. “Nothing is more innovative than the human being”, Leila Nascimento, Capacitare CEO, has summarized her participation in the panel. Her voice was heard and applauded by all the audience. She added: “Human being speeds up the world. We need to keep humanity in this relation”.
The event’s great goal was achieved and this was just the beginning. Promoting an environment of cooperation, of free debate of ideas and of the strategic business vision enhancement is the main mission of Innovation who intends to renew itself year by year.
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Read more about this visit to São José Campos at NBCC article.